How might we
Simplify and increase information about food choices while reducing food deserts?
SCAD. 2020
Samuel Rendón (Design lead, design strategist, researcher, graphic designer), Akshay Manjunath, Darshini Shah, Neha Tadepalli.
PROBLEM STATEMENT
Food deserts increase inequality.
The information that we get from our everyday food is unclear, limited, and manipulated. Global policies and trends are heading to more healthy and sustainable practices.
How might we provide simple and on point transparent visual communication about our food choices while establishing emotional connections through the experience of buying food, regardless of the user ́s socio-economic status?
STRATEGY DEFINITION
Empowering local communities trough visibility.
Trends show that health, sustainability, and informational issues are gaining importance for a big
a segment of the population, especially in medium to high-income consumers.
Our team can bring in clarity with the amount of information that users can receive while buying
groceries. This will help the increasing population to track and understand the various stages that
our fruits and vegetables go through in the process of planting a seed for delivering in grocery stores.
There lies an opportunity in creating an open-source platform that educates users about the nutritional values and their meaning in our daily diets.
WORK EXECUTION
An app that connects local producers and consumers.
Our solution consists of three different designs that work together. The first one is the Snapshot
labeling system, that gives the user a quick and clear overview of important data about the food,
increasing transparency and adding value to the brand.
The second one is the Nexus app, where farmers can sell their products to consumers without
intermediaries. The products are primarily filtered by the amount of information provided to fill up
the Snapshot label.
The third one is the Nexus Food Banks, outdoor refrigerators designed for the community, where the farmers can leave their products in specific areas of the city, reducing distances, closing
gaps and covering food deserts.
